Hi, I'm Natalie Loftus. A creative and technical designer.

 

I provide creative and technical design services for direct-to-consumer startups, premium wholesale brands, better store brands, and mass-market retailers.

 

I am a highly experienced multi-product designer with an architectural approach to apparel design. I strive to 'build' garments by employing alternative cut and construction techniques with production-friendly foresight. With a considered eye for detailing, I deliver crafted and commercially viable products.

 

My background is unique in that I've worked across the entire development spectrum, from initial design

concepts through to final production. 

 

As a creative, I understand design aspirations. As a technical specialist, I foresee production issues while still in the design stage. This insight enables me to engineer developments and maintain design intent.